Midjourney

What is Midjourney?

Midjourney is an AI image generation platform that creates stunning visuals from text descriptions. Founded by David Holz, the tool has grown from a Discord-only experiment to a full-featured web application with over 10 million active users worldwide.

The platform is known for producing the highest quality AI-generated images available, with a distinctive aesthetic that ranges from photorealistic to highly artistic. Whether you need concept art, product mockups, marketing visuals, or creative inspiration, Midjourney delivers results that often require minimal editing.

Key Features in Detail

V7 Model and Image Quality. Released in April 2025, V7 brought a 40% improvement in anatomical accuracy — hands, faces, and bodies look significantly more natural. Prompt understanding improved by 35%, meaning the images you get are closer to what you described. Skin textures, lighting physics, and overall coherence took a major step forward.

Full Web App Experience. Midjourney is no longer Discord-only. The web app at midjourney.com offers a clean interface with a prompt bar, built-in image editor, gallery organization with folders, an Explore tab for community creations, and a Personalize tab to train your style preferences. Discord remains supported but is no longer required.

Built-in Image Editor. The web editor includes inpainting (select and regenerate specific areas), outpainting (expand the canvas in any direction), remix mode (edit prompts during variations), and a brush tool for precise selections. Two upscaler modes — Subtle for preserving structure and Creative for reinterpreting textures — let you push images up to 2048x2048.

Video Generation. Launched in June 2025, the V1 Video Model converts static images into animated clips ranging from 5 to 21 seconds. It excels at atmospheric effects, camera movements, and product animations. Complex human gestures and precise object interactions remain challenging.

Personalization System. Rate approximately 200 images to train Midjourney on your aesthetic preferences. Once activated, your personalization profile influences all future generations, giving you a consistent style without repeating the same prompt modifiers.

Draft Mode. Generate images 10x faster at half the GPU cost. Ideal for rapid iteration and exploring ideas before committing to full-quality renders.

3D Content. Midjourney introduced text-to-3D generation capabilities with V7, allowing you to create three-dimensional assets directly from text prompts.

Pricing Plans

Basic ($10/month) — 3.3 hours of Fast GPU time, approximately 200 image generations. Images are public only. Good for trying the platform and occasional use.

Standard ($30/month) — 15 hours of Fast GPU time plus unlimited generations in Relax Mode. The best value for regular users who can work with slightly slower generation times.

Pro ($60/month) — 30 hours of Fast GPU time, unlimited Relax Mode, and Stealth Mode for private images. Essential for professionals who need their work to stay confidential.

Mega ($120/month) — 60 hours of Fast GPU time with all Pro features and priority queue access. For studios and heavy users who generate at scale.

All plans offer 20% savings with annual billing. Additional Fast GPU time is available at $4/hour.

Who is Midjourney Best For?

Designers and creative professionals will find Midjourney indispensable for concept art, mood boards, and rapid visual exploration. The image quality is portfolio-ready with minimal post-processing.

Marketing teams benefit from quick turnaround on ad creatives, social media visuals, and product mockups. The Standard plan offers unlimited generation for teams that produce content at scale.

Game developers and concept artists use Midjourney for environment design, character concepts, and asset ideation. The style reference system ensures visual consistency across a project.

Hobbyists and creators enjoy exploring AI art. The Basic plan provides enough generations for weekend projects, and the community gallery offers endless inspiration.

Photographers and retouchers can use the editing tools to extend backgrounds, swap elements, and create variations that complement their existing workflow.

Midjourney vs Alternatives

vs DALL-E 3 — DALL-E is integrated into ChatGPT and excels at following precise instructions and rendering text in images. Midjourney produces more aesthetically refined and artistic results. Choose DALL-E for accuracy, Midjourney for beauty.

vs Stable Diffusion — Stable Diffusion is open-source and runs locally, giving you full control and no subscription costs. Midjourney requires no setup and consistently produces higher-quality results out of the box. Choose SD for customization, Midjourney for convenience and quality.

vs Adobe Firefly — Firefly is built into Creative Cloud and trained on licensed content, making it safer for commercial use. Midjourney produces more creative and varied results. Choose Firefly if you live in the Adobe ecosystem, Midjourney for standalone image generation.

For most users who want the best possible AI-generated images without technical setup, Midjourney is the top recommendation.